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If we are talking strictly about merchandising...

The medicine is to focus on adding real value to the experience.  Invest in a photo booth, challenge your website provider to offer higher resolution images, create real videos of your cars.  Stop adding widgets.  Describe the internal recon work.  Hire/develop a vehicle merchandising manager and give them every tool they need to manage and execute the process.  Essentially, do all of the stuff the competition won't because they require a certain level of process adherence and effort to maintain them that they aren't willing to go to.

While they are busy adding neon-green widgets and taking pictures of upside down steering wheels you will give the customer information they want.