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If we are talking strictly about merchandising...The medicine is to focus on adding real value to the experience. Invest in a photo booth, challenge your website provider to offer higher resolution images, create real videos of your cars. Stop adding widgets. Describe the internal recon work. Hire/develop a vehicle merchandising manager and give them every tool they need to manage and execute the process. Essentially, do all of the stuff the competition won't because they require a certain level of process adherence and effort to maintain them that they aren't willing to go to.While they are busy adding neon-green widgets and taking pictures of upside down steering wheels you will give the customer information they want.
If we are talking strictly about merchandising...
The medicine is to focus on adding real value to the experience. Invest in a photo booth, challenge your website provider to offer higher resolution images, create real videos of your cars. Stop adding widgets. Describe the internal recon work. Hire/develop a vehicle merchandising manager and give them every tool they need to manage and execute the process. Essentially, do all of the stuff the competition won't because they require a certain level of process adherence and effort to maintain them that they aren't willing to go to.
While they are busy adding neon-green widgets and taking pictures of upside down steering wheels you will give the customer information they want.