Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
The VDP is a great metric. How many products will anyone sell if nobody sees them?That said, I think we know conversions are not what they used to be. I most definitely know how many old school conversions come through (phone calls and emaills), but these are such a small, shrinking percentage when compared to views/users/sessions or whatever traffic number you choose to use. This doesn't mean we're selling less cars (in fact we're selling more than ever and expanding), it means shoppers are less interested in traditional means of contact. IMHO what not do is throw up (no pun intended) 'stuff' all over the VDP thinking it will generate more traditional leads. And while yes, more leads are great, it is more important to give users what they want through ease of use/user experience.I mean really, could we make means of contact any more obvious? These are adults we're talking about, do they really need giant flashy arrows and buttons? I'm guilty as well, and we're in the midst of a complete site overhaul for this very reason.I guess what I'm saying is people will convert into a buyer if you've presented a product their interested in buying, in a manner they like. But it won't be because you only have 4 ways to convert and not 5.
The VDP is a great metric. How many products will anyone sell if nobody sees them?
That said, I think we know conversions are not what they used to be. I most definitely know how many old school conversions come through (phone calls and emaills), but these are such a small, shrinking percentage when compared to views/users/sessions or whatever traffic number you choose to use. This doesn't mean we're selling less cars (in fact we're selling more than ever and expanding), it means shoppers are less interested in traditional means of contact. IMHO what not do is throw up (no pun intended) 'stuff' all over the VDP thinking it will generate more traditional leads. And while yes, more leads are great, it is more important to give users what they want through ease of use/user experience.
I mean really, could we make means of contact any more obvious? These are adults we're talking about, do they really need giant flashy arrows and buttons? I'm guilty as well, and we're in the midst of a complete site overhaul for this very reason.
I guess what I'm saying is people will convert into a buyer if you've presented a product their interested in buying, in a manner they like. But it won't be because you only have 4 ways to convert and not 5.
