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I'll use the fishing analogy I tend to overuse but which illustrates my point. Some dealers see all these add-ons and widgets from 3rd parties as additional lead generating mechanisms because that's how they're sold by the vendors. Think more fishing lines in the water...you'll catch more fish, right? Now think of how the fish might react to so many lines in one concentrated space...swim the other direction. I'm not the typical user, but if I were shopping for a car and every primary photo was the steering wheel, I might look at one or two before moving on to another dealer on principle.

This conversation is sort of an extension of something I wrote about years ago (original post here), at least on a "big picture" level. In my opinion this is the result of so many companies out there pushing their own very specific products, combined with the fact that most dealers/managers aren't internet marketing experts. They're not all bad, but anything in excess starts to reach that point. If I have to click on ten different things to close the talking woman who offers me no value, the live chat which I may not use, the coupon popup on every VDP, the video that's set to autoplay on page load, etc. I would say I'm of the general population's opinion that enough is enough.

It all comes down to what Alex originally suggested and what the dealer's goal is: better VDP metrics or a better user experience? They're obviously not necessarily directly correlated