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As far as the photo of the steering wheel...the dealer says that they had a 90% increase in leads and conversions increased from 2.7% to 4.9%. Since I have no idea how they arrived at those numbers, or if they are even valid, I'll just take them at face value.So if they conducted an experiment and found that showing the steering wheel first generated more leads and increased conversions then it's hard to argue with that. There are many things that might seem counterintuitive at face value, but analyzing the data often shows another picture. Now, I would suggest that they validate their experiment with several tests, etc and make sure that there isn't some other factor contributing to that increase before they pop the champagne.
As far as the photo of the steering wheel...the dealer says that they had a 90% increase in leads and conversions increased from 2.7% to 4.9%. Since I have no idea how they arrived at those numbers, or if they are even valid, I'll just take them at face value.
So if they conducted an experiment and found that showing the steering wheel first generated more leads and increased conversions then it's hard to argue with that. There are many things that might seem counterintuitive at face value, but analyzing the data often shows another picture. Now, I would suggest that they validate their experiment with several tests, etc and make sure that there isn't some other factor contributing to that increase before they pop the champagne.
