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We are drunk on metrics, but that's because there are so many and we would be fools to disregard them.The tactics aren't the problem, it's the implementation of them.If a dealer's end goal is to move metal units, then every touch point the dealer provides is designed to achieve that end goal, and thus you get the "predator" appearing website.If a dealer's purpose is a customer for life, then every touch point the dealer implements would be designed to achieve its purpose. Imagine the customer experience when this is the objective!
We are drunk on metrics, but that's because there are so many and we would be fools to disregard them.
The tactics aren't the problem, it's the implementation of them.
If a dealer's end goal is to move metal units, then every touch point the dealer provides is designed to achieve that end goal, and thus you get the "predator" appearing website.
If a dealer's purpose is a customer for life, then every touch point the dealer implements would be designed to achieve its purpose. Imagine the customer experience when this is the objective!
