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This topic is relevant to something we are struggling with right now.  Every dealer we talk to wants anonymized benchmark data for all the metrics we track, which will take some extra work.  I personally see limited value - perhaps a distraction as dealership cultures are so very different.  When you add in market, brand, sales managers etc. it starts getting pretty hazy.  As a means to create attention on a struggling metric it can be useful though...

I just see the negatives with the conclusion jumping that will naturally happen.  My feeling is just measure your data to your historicals, record the significant changes you made to the process and monitor the results.  If you setup feedback loops for each major metric and annotate the gains/losses you should be set.

It's just so hard to compare