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Great work Jon, I'm 100% in your camp. It's a train wreck waiting to happen.

Dealers want anonymized benchmark data because it makes data relevant to them (i.e. "is a 30% bounce rate on my service page good or bad?").   Dealers also have a multi-generation tradition of spying on the enemy... er.... benchmarking

We've touched on this topic in our DR forums before. Here's an old link to dealer attributes that I believe can swing benchmark studies.   http://bit.ly/1N7ISxt

High-level attributes:
Franchise’s Influence
Dealer’s Direct Responsibility
Marketplace Influences
Website Responsibility

Thnx for your insights Jon.   Keep 'em coming

<blockquote data-quote="joe.pistell" data-source="post: 40706" data-attributes="member: 7">Great work Jon, I'm 100% in your camp.&nbsp; It's a train wreck waiting to happen.Dealers want anonymized benchmark data because it makes data relevant to them (i.e. &quot;is a 30% bounce rate on my service page good or bad?&quot;).&nbsp;&nbsp; Dealers also have a multi-generation tradition of spying on the enemy... er.... benchmarking <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite109" alt=";-)" title="Wink&nbsp; &nbsp; ;-)" loading="lazy" data-shortname=";-)" />We've touched on this topic in our DR forums before.&nbsp; Here's an old link to dealer attributes that I believe can swing benchmark studies.&nbsp;&nbsp; <a href="http://bit.ly/1N7ISxt" target="_blank">http://bit.ly/1N7ISxt</a>High-level attributes:<ul>
<li data-xf-list-type="ul">Franchise’s Influence</li>
<li data-xf-list-type="ul">Dealer’s Direct Responsibility</li>
<li data-xf-list-type="ul">Marketplace Influences</li>
<li data-xf-list-type="ul">Website Responsibility</li>
</ul>Thnx for your insights Jon.&nbsp;&nbsp; Keep 'em coming <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite108" alt=":)" title="Smile&nbsp; &nbsp; :)" loading="lazy" data-shortname=":)" /></blockquote>

[QUOTE="joe.pistell, post: 40706, member: 7"] Great work Jon, I'm 100% in your camp. It's a train wreck waiting to happen. Dealers want anonymized benchmark data because it makes data relevant to them (i.e. "is a 30% bounce rate on my service page good or bad?"). Dealers also have a multi-generation tradition of spying on the enemy... er.... benchmarking ;-) We've touched on this topic in our DR forums before. Here's an old link to dealer attributes that I believe can swing benchmark studies. [URL='http://bit.ly/1N7ISxt'][U]http://bit.ly/1N7ISxt[/U][/URL] High-level attributes: [LIST] [*]Franchise’s Influence [*]Dealer’s Direct Responsibility [*]Marketplace Influences [*]Website Responsibility [/LIST] Thnx for your insights Jon. Keep 'em coming :-) [/QUOTE]

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