MORE LEADS - New Google Ads Lead Form Ad Extension

[Ryan Everson]

MORE LEADS - Google just released a new ad extension that can help car dealers generate more leads right from the search engine results page!

We’re currently implementing in all of our campaigns, will report back on results!

Also just FYI - Sending the leads to an automotive CRM involves using a tool like zapier to catch a webhook with the lead info and send as XML email to CRM.

 

[jscole86]

MORE LEADS - Google just released a new ad extension that can help car dealers generate more leads right from the search engine results page!

We’re currently implementing in all of our campaigns, will report back on results!

Also just FYI - Sending the leads to an automotive CRM involves using a tool like zapier to catch a webhook with the lead info and send as XML email to CRM.

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Does it pass through hidden fields like year, make, model, ad copy, etc?

 

[Ryan Everson]

Does it pass through hidden fields like year, make, model, ad copy, etc?

Not exactly, but you can send the lead form data to a unique webhook URL for each lead form ad extension.

Right now you can't add the lead form ad extension to an individual ad group, it has to be added at the campaign level, so as long as each model has it's own campaign you'll be able to send the year / make / model to the CRM.

We're testing it on our new vehicle model and special finance campaigns.

Google definitely seems to be taking a card out of Facebook's playbook with this ad extension. It also allows them to better control the conversion experience, without having to rely on advertisers' slow websites.

 

[Alexander Lau]

Well, it's about time.

This mechanism should have already been in place (I personally complained about it a while back). Extensions like this exist in many other formats. In-video leads, etc. Any time you reduce the number of clicks it takes to convert your lead (reduction of abandonment), you're doing it smartly. Plus, the lead is being converted on a native basis. No need to head out to a shitty dealer landing page and most ARE shitty.

*If Zapier (great tool BTW) is required to make this happen, someone out there is going to make a lot of money setting up that action (alone) for dealers. Post a "How-To w/ Zapier integration" and watch that blog post fly! Expand and customize for auto... https://zapier.com/apps/webhook/help *Cough, wake up agencies.