What has changed since May? It seems that the traffic was rather consistent than it started to spike in May and has continued to rise. Has this store allocated more of the ad budget to digital that justifies this sudden increase in visitors?
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Most Single Day Traffic EVER Across all websites
- Thread starter Daniel J. Mondello
- Start date
What has changed since May? It seems that the traffic was rather consistent than it started to spike in May and has continued to rise. Has this store allocated more of the ad budget to digital that justifies this sudden increase in visitors?
- Oct 17, 2011
- 194
- 49
- First Name
- Dan
I rebuilt all of the Campaign Structure and really bought into the idea of Negative Keywords and Match Modifiers in creating new Adgroups under each Campaign. I go into some of the details in this article How Negativity in Adwords Can Yield Positive Results which I must admit is getting nowhere near the air play it deserves!
I have reduced the budgets by around 20% across all dealerships. We are now running Lean and Mean
I have reduced the budgets by around 20% across all dealerships. We are now running Lean and Mean
You sure Semag.com didn't start crawling your site? 
How many cookies got deployed that day in comparison to traffic?
How many cookies got deployed that day in comparison to traffic?
- Oct 17, 2011
- 194
- 49
- First Name
- Dan
You sure Semag.com didn't start crawling your site?
How many cookies got deployed that day in comparison to traffic?
I'm positive there's nothing goofy like that going on like that
✨ AI Highlights
Daniel Mondello reported achieving record single-day website traffic (nearly 3X year-over-year) across all his dealership stores without any major changes, prompting debate about whether traffic spikes meaningfully correlate to actual sales and showroom visits. Skeptics like "lightnup" and ed.brooks cautioned against celebrating traffic metrics without corresponding evidence of increased phone calls, emails, or sales—a sentiment echoed by dealers who prioritize concrete business results over vanity metrics. The thread ultimately highlights a persistent tension in automotive digital marketing between traffic growth and conversion into actual customer engagement and sales.
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