- May 5, 2019
- First Name
Google’s Multitask Unified Model (MUM) will help add context to deliver more comprehensive results. Some examples include:
- Offering “Things to know” boxes about a given search, pointing to different subtopics to explore (Imagine content like safety ratings, cargo capacity, new tech, etc.)
- Returning subsections of videos that relate to a given search, even if the entire video doesn’t (Now this is cool. You'll likely be able to add metadata to your videos now.)
- Showing available inventory at local stores for shopping-related searches (This is here, but may be next-level merchandising with what Google has planned.)
BTW... The Hustle is a killer newsletter. Excellent content and writing. Stuff you don't read and hear about elsewhere.