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Must read for everyone in #AutoMarketing
- Thread starter ed.brooks
- Start date
Ed, thanks for sharing. It is nice to see the numbers but most DealerRefreshers know these impact sales.
Sadly, you can show this to the majority of GMs and it still doesn't get done because it takes effort. Money only comes before work in the Dictionary.
Sadly, you can show this to the majority of GMs and it still doesn't get done because it takes effort. Money only comes before work in the Dictionary.
✨ AI Highlights
Ed Brooks shared AutoTrader data on used car merchandising best practices, highlighting metrics that demonstrably impact sales. The key insight from the discussion is that while dealers understand these practices work, implementation often fails due to the effort and discipline required—suggesting the real challenge isn't knowledge but execution and organizational commitment.
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