PR & News NADA Chariman Gary Gilchrist Letter over Volkswagen-Scout & Honda-Sony

[Jeff Kershner]

Text: Like all of you, along with everyone at NADA, I am deeply frustrated by the recent news from Volkswagen/Scout and Honda/Sony that they intend to retail their new vehicles directly to consumers. NADA has spent the better part of two years working diligently to persuade Volkswagen and Honda against making the outrageous and misguided determination that attempting to sell their vehicles directly will be beneficial to them or their customers. Through countless outreach attempts, including multiple letters and emails, invitations to engage in discussion, and even a trip to Japan, NADA again and again presented to these OEMs the central fact of the issue: The franchise system works best for customers and automakers alike.


How long will they continue to succeed?