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I read a great article the other day on Tesla and their sales model. Starting out as a corporate store sounds great to a business person - as noted, to keep all profit. And yes, American dealers have their issues. I even seem to remember Ford tried to do their own thing a few years back...just to sell the business back to owners at pennies on the dollar.The article noted Germany as a great study on factory stores and franchise dealers in the same economy. Yes these electric cars have far fewer pieces to break and fixed-ops won't be the income source it is for us. But, if Tesla wants to grow and begin selling cars in any volume, they will need to look at the franchise model in a different light. New cars don't pay the bills at most dealerships.
I read a great article the other day on Tesla and their sales model. Starting out as a corporate store sounds great to a business person - as noted, to keep all profit. And yes, American dealers have their issues. I even seem to remember Ford tried to do their own thing a few years back...just to sell the business back to owners at pennies on the dollar.
The article noted Germany as a great study on factory stores and franchise dealers in the same economy. Yes these electric cars have far fewer pieces to break and fixed-ops won't be the income source it is for us. But, if Tesla wants to grow and begin selling cars in any volume, they will need to look at the franchise model in a different light. New cars don't pay the bills at most dealerships.
