For example, if your site averages 4 VDPs per visit, then YOU choose what you believe is a productive car shopping visit (3 VDPs?). Then a visit with 3 VDPs or more is a conversion. Don't forget to break out a bucket for highly engaged repeat visitors that are quick checking to see if what your new arrivals look like (this group is HOT!)
Joe- how would one attempt to purify the statistics to exclude the visits, VDP, TOS, etc from dealership employees? I'm sure many dealers have the sales staff selling from the website and changing the true picture of site performance. Thoughts?