As a competitor, it pains me to say that the feedback I've received and the presentation I saw from them was very strong. I'd say they're an A-player in search marketing.
An automotive professional asks for feedback on Netsertive, a search marketing vendor, and receives consistently positive responses from both competitors and current users. Commenters praise the company's strong search marketing capabilities, hands-on service, responsiveness, and deep industry connections (including ties to AutoTrader.com's early success), with multiple dealership users reporting satisfaction since implementing the service in August. The thread suggests Netsertive is a reputable choice for SEM services in the automotive industry, particularly valued for accessible account management and regular performance optimization.