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They've tried to make that argument already, but they're doing this above the board.

The line in the sand they drew is on user experience, malicious ads, etc.

They're really only going after full page takeover, popunders, spam sites, etc - those that don't play by the rules in general.


One can only hope this kills off all these clickbait sites that have 22 ads and 1/100th of the article on every page.