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Google is taking another step in the direction of controlling how content is being served on the web and the user experience they want to sites to deliver; good or bad.


I believe this is just another step that Google is taking to control how content is being consumed by users and there will be more to come.  There is talk about automatically deleting cookie history after 24 hours.  Meaning that if a user visits a dealer website, dealers will only have a 24 hour window to retarget this customer unless they visit again.  Currently, Google Chrome allows consumers to delete their cookie history upon exiting browser within Advanced Settings.  This is a revenue push as Google controls much of the Search Results market but not the display market (there are a lot of players), plus costs per search click is higher than a remarketing click.  Its all about money $$$$.