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The essence of the application is as follows.


1) Exchange. Users across the country share promotional materials they create themselves (designed with the help of an in-house designer or contractor) and in return can download promotional materials from other users. This takes into account territoriality - a user from one state cannot see and download content published by a user from the same state. This is done in order to avoid confusion between market players in the eyes of the end consumer. A system of fair evaluation of published materials is also provided, since they will definitely be of different quality and, accordingly, of different value.


2) Creation. Users can gather in creative groups and create expensive advertising materials (for example, large sets of dozens of jepg/html5/gif web banners and videos of different sizes based on a common creative) for advertising campaigns. In this case, development costs will be distributed equally among all participants, which will allow each user to receive multiple savings. The point is that all participants are companies promoting the same type or even brand product. Therefore, they pursue the same goals.


These are just a few services that will appear in the first stage of the life of our product. Their mechanics have already been thought out to the smallest detail for ease of use. But won’t the idea of collective creation and exchange in b2b be confusing? In my opinion, advertising today is more about efficiency than uniqueness and creativity. But still.