Reply to thread

I may be a bit off topic here as its not a "special" but I use our Service Department to generate new car leads. I will check once a week to see what cars they have coming in. If there is something that is 3-5 years old with lower mileage that I know is in hot demand I go to work.

First I check to see if they bought from us, if they did than I pull up their old account information. This will roughly tell me what they owe left and what their current payment is. I than compose a letter that is left in the vehicle for when they pick it up. It simply states that I would love to get their car in on a trade in and how much I would give them for their trade. I than finish out the numbers and state that I can get them put in a new same model for only XX more a month(typically its 20 dollars or less). This is left with my business card for them to review.

You would be surprised some of the responses you get (haven't had negative) but a lot are very interested in discussing the numbers further.

Not really a special but you could market it as Manager Trade special and offer oil change coupons (since you already know they are using your service department), or even a bump in trade value (250 bucks perhaps) if they trade within x amount of days. They are already your customers, so might as well not let them even think of going somewhere else.