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Our boy Dan just published an article over on the blog - "Are your new car specials, really special?"

Here's a topic that seems to never get old. No matter what year it is and how long we've been talking about it here on DealerRefresh.

Dan offers several solid ideas on how to optimize and leverage your new car specials page on your dealership's website.

To summarize:

- Showcase specials for each individual model

- List multiple offers per model

- Incorporate an email campaign strategy

- Streamline your PPC efforts towards your New Car specials

Go read the article and then come back here and let us know how you are leveraging and optimizing your new car specials page...

What great ideas do you have the share?