Jesse,
Lots of good ideas coming your way. Promos drive traffic and help to convert traffic when they arrive at your site.
So, I went to your site (as a car shopper) and here's what I saw:
No Real Photos.
Your managers need to step up and make this happen. Managers can't see internet shoppers, so, they assume the shoppers don't care. Metro Ford, Jack Byrne, Crossroads are beating you on this, but, they all are doing a very poor job.
Also, [ATTACH=full]2789[/ATTACH] <---Think about this, it's on EVERY new car you got.
Is Price?
[ATTACH=full]2790[/ATTACH]
That took me 5 mins to figure out. I can't think of one successful store that runs a sale and uses "Was Price & Is Price".
Also, the ** disclaimer is nowhere to be seen. I can't figure out what "Is Price**" means. This is costing you ups.
10 New cars to 1 Used Car?
220 new and 26 used? Eeek!!! Where your used cars are going? Car shoppers want to compare New to used. Used car shoppers are often payment shoppers and with today's leasing deals, many are easily converted to new. If your managers are sending these tradeins to auction, that would concern me greatly.
All Used cars get photos??
Used cars are 10% of your inventory and get 100% photo'd. If taking photos makes profits, then 90% of your inventory is being ignored.
Summary:
You're in a good market, from what I can see, All the Albany NY Ford dealers are asleep. The 1st manager in the Albany area to take great photos and price cars with discounts will see a jump in floor traffic and a jump in their Ford sales market position. Just down the road in Syracuse NY, in 12 months, this rural Chevy store went from a bottom performer to always fighting the big metro store for 1st place.
Selling cars is a team sport. You need everyone on board (from the owner to the lot boy). Adding new promos won't move the needle much until EVERYONE is trying as hard are you are.
