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When it comes to gas cards for test drives, I'm 100% in Ed's camp. Here's my $0.02Managers like it because they can finally make a connection from website visitor to floor up. The million dollar question is 'how much waste is there?' IOW, how many shoppers asking for gas cards were coming to your store anyways? 90%? 60%? IMO, It's a manager's job cut waste and he/she needs to talk to 20-30 gas card sales and get to the bottom of this.
When it comes to gas cards for test drives, I'm 100% in Ed's camp. Here's my $0.02
Managers like it because they can finally make a connection from website visitor to floor up. The million dollar question is 'how much waste is there?' IOW, how many shoppers asking for gas cards were coming to your store anyways? 90%? 60%? IMO, It's a manager's job cut waste and he/she needs to talk to 20-30 gas card sales and get to the bottom of this.
