What's up with your website? It does not look like a car dealer website. I believe that is a mistake. Even bad car dealer specific website providers have some SEO. Maybe it is a car dealership website, but the word "Products" leads me to believe it is not.
Your Escape looks nice, but you are $2,000 over Retail Book on a vehicle that typically won't bring that kind of money. That vehicle will probably drop $500-$1,000 next week.
Have you been in the car business before, or is this your first experience?
