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It sounds like you have made significant efforts to establish your dealership and promote your first car for sale. Here are a few suggestions to potentially improve your situation and gain more visibility:

1. Focus on search engine optimization (SEO): Since you mentioned that you have hired an SEO contractor, make sure they are optimizing your website for relevant keywords, improving website structure, and enhancing meta tags and descriptions. This can help your website rank higher in search engine results and increase organic traffic.
2. Enhance online listings: Continuously update and optimize your online listings with accurate and detailed information about the car, including high-quality photos, compelling descriptions, and competitive pricing. This can make your listing more appealing to potential customers.
3. Utilize targeted advertising: Consider running targeted online ads on platforms like Facebook and Google Ads to reach potential buyers who are actively searching for cars in your area. Set specific targeting parameters to reach your desired audience effectively.
4. Build a strong online reputation: Encourage satisfied customers to leave positive reviews on platforms like Google, Facebook, and DealerRater. Positive reviews can enhance your credibility and attract more customers.
5. Utilize social media effectively: Ensure you are consistently posting engaging and relevant content on your social media platforms. Consider running targeted ads or promotions on social media to reach a wider audience.
6. Networking and partnerships: Explore partnerships with local businesses or influencers in your area to gain more visibility. Collaborate on joint marketing efforts or seek opportunities for cross-promotion.
7. Consider expanding your inventory: While you are primarily focusing on selling your Ford Escape 2016, diversifying your inventory by adding more cars could attract a broader range of customers. Consider sourcing cars that are in demand in your local market and align with your target audience.
8. Offer incentives or promotions: To attract potential buyers, consider offering incentives such as free services, extended warranties, or competitive financing options. These additional perks can make your car more appealing compared to other options in the market.

Remember that establishing a successful dealership takes time and persistence. Continuously analyze and adjust your strategies based on customer feedback and market trends. Good luck with your car sale and future endeavors!