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New GM logo - what were they thinking?

Jeff Kershner

Founder
May 1, 2005
3,857
1,388
Awards
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Jeff
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General Motors rolled out a new brand identity and LOGO as part of a drive to increase adoption of EV's. It claims its new look is more "modern and vibrant" than the previous blue square.

What do you think?
 

craigh

Super Moderator
May 19, 2011
1,741
1,222
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Craig
I really don't like it. I'm not sure exactly what it is, but it sure feels like a step down from the clean and classic look they had.
 

Jim Lease

Boss
Sep 23, 2014
14
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Jim
@ Jeff Kershner - Definitely a DIY job on the truck. Can't say I'm a fan of the truck or the new GM logo. Even Alex would agree that the new GM logo is totally tragic. Heh Heh.
 
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