New Mobile Ads Just for Car Dealers?

[JessicaRuth]

I saw Brian Pasch's article regarding Dealership Listings Ads - what do you guys know or think about it?

"Google recently shared with their advertising partners a new advertising unit for auto dealers. The ad unit will only be available in the United States and for mobile devices. The ad unit is targeted for the Google search network only."

Also, saw this article by Mike Blumethal who wasn't quite sold yet.

"Brian is positioning that ad as a replacement for the 7-Pack. And that very well could be true, or not. It could just be a replacement for local ads that are currently showing. And the pack may continue to show below the ads. I don’t really know."

What do you think?

 

[dvMail]

I must be missing something because it seems to me like Google is repackaging and branding a product dealers already use.

 

[craigh]

It's a vertical space game. They're just looking at better ways to utilize that space so that ads aren't the only thing you see.