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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
A website UX that ends in a lead is so 2025.
Chris has made a staged delivery process with a transparent path into your store (that you can trace to the ad source!)
Chris Cachor announces Dealer Commerce, a 'Sales Continuity' platform he built using AI tools over 18 months after a proof-of-concept discussed in a prior DealerRefresh thread. The platform aims to fix the online-to-offline gap in automotive sales by simplifying site navigation, improving vehicle merchandising through lifestyle categories, verifying leads to reduce spam, and enabling a trackable express delivery process. Community veterans like Alex Snyder and Joe Pistell reacted enthusiastically, with Pistell noting the clean UI and highlighting that the platform moves beyond simple lead capture toward a full staged delivery workflow tied to ad source attribution.