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Could you imagine if Reynolds spent as much time developing products as they spent trying to hinder their competitors?  They *could* do so much for the good of the industry... instead they seem to be determined to do drag everyone else down, including their customers.  From my vantage point, it really seems like they are determined to not listen to their customers or business partners and instead create toll booths to collect more revenue.  Companies who behave this way are often written about posthumously in business books of what not to do.