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I like reynolds biz model. Its very logical and easy to follow:

 

1. Build a platform by committee (read: no vision or spirit to change the world!).
2. Have no "dealer champion(s)" on the committee.
3. Make little effort to field test the product with it's end users.
4. Launch the product and make sure no one scores it's sucess by the dealer's ease of use, or it's depth of use.
5. Leverage this dealer frustration with a new profit center called reyrey consulting.

And, to put the bow tie on this wonderful cesspool... Make sure the VP of ReyRey consulting is on the platform design committee from day one.