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A newly hired Internet Manager at a Chrysler/Jeep/Dodge dealership seeks guidance on defining his role and developing a strategy for the dealership's neglected online presence. Experienced forum members advise him to move deliberately, develop measurable goals, document results with monthly reports, understand his compensation structure, and leverage training resources like Dealer.com's weekly sessions. The key insight emphasized is that success depends on establishing clear metrics and buy-in from management—without proper tools, funding, and measurement frameworks, the new hire risks becoming the scapegoat if improvements don't materialize.

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