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Just a few things to help you start thinking outside the box here. There's one thing that is overlooked in the car industry when it comes to templates, and that's A/B Testing. You say you feel like you need to be able to build strong templates, but in reality the only way to do this is by creating multiple versions of your templates and find out which templates are producing the best sales and leads for your dealership. Now there are some other metrics involved with finding out how well your templates are performing based upon creating tracking URLs for each template that will allow you to track quality of traffic to your site for each individual template.

Now, before you and you're team start creating templates, please think about testing multiple variations and version of each template. This the only real way that you will be able to know what is working, in result you will provide better service to your clients and increase sales / leads.