We talked for a while and I was very impressed with them. My problem now is how to show this to my GM without him having a heart attack when I tell him 600.00 a month. LOL It be so worth the money, I just have to figure out to present it to him!!
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Newsletters
- Thread starter JesseJ
- Start date
- Apr 6, 2009
- 468
- 131
- Awards
- 5
- First Name
- Mitch
✨ AI Highlights
Dealership marketers discuss best practices for launching monthly newsletters, with suggestions ranging from vehicle features and service articles to customer spotlights and charitable activities. The thread reveals a key tension: while newsletter tactics are easy to find, success requires time to develop an authentic dealership "voice" and should align with broader marketing strategy rather than defaulting to generic sales promotions. Several participants recommend email service providers like IMN to track engagement metrics and professionalize distribution, though cost and resource commitment are significant considerations.
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