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NIADA Certified 360 program

JohnDismukes

Rust & Dust
Mar 14, 2023
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Certified Pre-Owned

Independent auto dealers now have a certified preowned program to compete with franchise dealers.

“The independent world never had a true CPO program. This is a true CPO limited warranty program,” said NIADA Vice President Jeremy Beck. “It allows the independent dealer to be on par with manufacturers and have a leg up on other independent dealers.
“It’s a quality program with quality coverage.”

NIADA developed the program working with the top administrators in the industry AUL, GWC Warranty, ProGuard and Southwest Dealer Services.

“We put together highly respected administrators known for their claims and customer service experience,” Beck said. “They provide a level of confidence for the independent car shopper. These administrators are respected by dealers and known by customers.”

NIADA is also partnering with Carketa to provide a completed digital 200-point inspection to help dealers streamline their inspection process.

“Carketa is proud to be part of the NIADA CPO program. Together, Carketa, NIADA and warranty administrators can help you differentiate your vehicles in the consumer sales process and drive higher profits to your dealership,” said Brady Thurgood, co-founder of Carketa.
 

✨ AI Highlights

NIADA has launched a new Certified 360 CPO program designed to give independent dealers a competitive warranty offering comparable to franchise dealerships, developed in partnership with respected warranty administrators like AUL, GWC Warranty, ProGuard, and Southwest Dealer Services. The program aims to level the playing field by providing independent dealers with a credible, quality-backed certification that builds customer confidence and differentiates them from non-certified competitors in the used car market.

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