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Well, 'properly configured' is subjective. But this dealership and their Digital Marketing Manager weren't sure if they had Google Analytics installed at all. Folks like [USER=9]@kevinfrye[/USER] and Brian Pasch have been preaching the benefits for at least a half a decade now. Forget advanced attribution, this stuff is fundamental. Or am I wrong?
Well, 'properly configured' is subjective.
But this dealership and their Digital Marketing Manager weren't sure if they had Google Analytics installed at all. Folks like [USER=9]@kevinfrye[/USER] and Brian Pasch have been preaching the benefits for at least a half a decade now. Forget advanced attribution, this stuff is fundamental. Or am I wrong?
