I was in a multi-make franchise dealership yesterday and I asked the Digital Marketing Manager if they had Multi-Channel Funnels set up in Google Analytics with conversion goals, etc. He then pulled up their Dealer.com dashboard... I said, "no, in Google Analytics..." and he replied that they only use the Dealer.com dashboard and proceeded to get Dealer.com on the phone. The Dealer.com rep conceded that GA would be able to offer more insights. My question is; how many franchise dealerships (with a Digital Marketing Manager, no less) don't have Google Analytics -- properly configured -- in 2018?