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It's crazy how many dealerships we acquire that don't have access to their Google Analytics or Google My Business.

We have multiple Google Analytics tags installed on all of our websites but it's intentional.

1. INDIVIDUAL - Each website has its own unique analytics property of course.
2. OEM AND SECONDARY - Stores that have multiple websites such as a mandated OEM site and a second primary website - a separate analytics tag is placed on both websites. This allows us to see the full combined picture of the store's performance.
3. AUTOMALL - "Auto mall" like stores that have multiple franchises on a single property - a separate analytics tag is placed on each website to see the full combined picture.
4. VENDOR - We create a separate analytics tag for each of our website vendors and place it on the appropriate websites. This allows us to quickly identify trends of each website platform. For example seeing that CDK organic traffic went up.
5. STATE / REGION - We create a separate analytics tag for each state or region we're in and place it on the appropriate websites. This allows us to identify trends by state or region.
6. ALL WEBSITES - We have a tag that we place on every single website. This is cool to be able to easily show our traffic growth, etc

Within each analytics property, we then have multiple analytics views setup:

1. RAW - The raw analytics with no filters, goals, etc
2. FILTERED - The raw analytics with internal dealership traffic filtered out
3. GOALS (Leads) - Filtered analytics with goals setup for leads
4. GOALS (VDP Views) - Filtered analytics with goals setup for VDP views
5. VENDOR - Filtered analytics where we add vendor users that request access

It definitely takes a while to setup but is well worth it!