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Normal
Goes to show you the lack of education out there or 3rd parties giving bad info to dealers ("just use our tool" = these systems are designed to show weak KPIs / exponential growth that doesn't mean much).I find that to be crazy considering Google Analytics has become the norm for the vast majority of dealerships across the United States and Canada. Not to mention the fact that Google Attribution (beware independent automotive attribution providers, your time is running short = it will become the norm) is coming to town and that will streamline things, seamlessly integrate the performance data (without blocking Google Ads IDs LMFAO).But, the fact that dealers have Google Analytics installed does not mean they are using it correctly. The Web Traffic Attribution tool I used to support opened a lot of dealers eyes and mine too, most dealers have no goals or bad ones set up or anything to do with custom channel groupings breakdown and recording (you know the ones, AT, Cars, Edmunds, PPC (both Google and Bing), YT, etc., etc.) and custom events, let alone the input of spend in order to calculate cost per lead / acquisition (goals).And... that's if an agency or 3rd party is giving the dealer client the right level of access. Access issues are huge.
Goes to show you the lack of education out there or 3rd parties giving bad info to dealers ("just use our tool" = these systems are designed to show weak KPIs / exponential growth that doesn't mean much).
I find that to be crazy considering Google Analytics has become the norm for the vast majority of dealerships across the United States and Canada. Not to mention the fact that Google Attribution (beware independent automotive attribution providers, your time is running short = it will become the norm) is coming to town and that will streamline things, seamlessly integrate the performance data (without blocking Google Ads IDs LMFAO).
But, the fact that dealers have Google Analytics installed does not mean they are using it correctly. The Web Traffic Attribution tool I used to support opened a lot of dealers eyes and mine too, most dealers have no goals or bad ones set up or anything to do with custom channel groupings breakdown and recording (you know the ones, AT, Cars, Edmunds, PPC (both Google and Bing), YT, etc., etc.) and custom events, let alone the input of spend in order to calculate cost per lead / acquisition (goals).
And... that's if an agency or 3rd party is giving the dealer client the right level of access. Access issues are huge.
