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Thanks [USER=2]@Alex Snyder[/USER] very kind, still learning a ton from Dealer Refresh! I really like the framework [USER=4695]@reverson[/USER] outlines below, smart approach. I find the same situation [USER=764]@ed.brooks[/USER] describes, dealers rely on vendor reports, most lack the full picture. The other challenge is relying on vendors to be objective, human nature is that there’s a struggle to find fault in your own campaigns. That’s why I chose to be vendor-agnostic. Dealers should either learn GA in house or hire consultant.