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Thanks!

One other thing we do in all of our analytics accounts is setup custom alerts to notify us of any drastic changes, positive or negative.

You wouldn't believe how many times we've discovered that our Google Tag Manager script was inadvertently removed off of a website by a vendor. If we hadn't implemented these custom alerts, we probably would have went weeks without noticing and lost all of that valuable data. We can also quickly identify large influxes of bot traffic and filter that out before it really messes with our analytics data.