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A merchant knows that the digital showroom is an on ramp to the physical showroom. The merchant measures and evaluates both show rooms to monitor his performance.

The merchant knows traffic doesn't sell products, but, products can't sell without traffic. So, getting eye balls on product important.   The merchant also knows, in both showrooms, that the wrong products, the wrong prices, or worse, a strong competitor will cause it's shoppers to NOT deeply engage with the products.

Traffic & Engagement matters... instore and digitally.