Numbers Question. How many Leads from Dealer Site, How many Purchased from Brand, How many Phone Cal

[kcar]

What's a good # for the following:

Dealer website leads.
Dealer website phone calls.
Purchased Brand leads.

I'll start.

90-120 leads month off dealer site.
150 calls a month off dealer site.
120 leads from brand purchased.

Not trying to be too personal, but just trying to compare how we're doing with the rest of dealers out there..

 

[john.quinn]

Really impossible to make comparisons without knowing the store. How many brands do you carry? What are the brands? How many New Cars in Inventory? Used? Metro? Mid-Market? "Old" demographic? Yuppie?

At the store I left, our market supported ILM-Direct sales of about 25-27% of the total volume. I understand that to be an "average" number, with Metro's and Yuppie demo stores doing 40% consistently. At those numbers, we averaged just over 1 email lead per overall store delivery.

Even comparing store-to-store, really hard to say, "Hey, you're doing a good job with those numbers" given the monstrosity of factors that both weigh-in to drive good traffic -- and bad.

 

[joe.pistell]

I'm in JQ's camp. Dealers profile can skew the numbers wildly. The real value is looking at your old numbers against todays.


A couple of other points to look at:
--Leads p/unique visitor
--Leads p/sale
--Visitors p/sale
--Leads p/vehicle
--Time on Site p/vehicle

 

[sweece]

hm. i'd rather hear how many "quality leads" people are getting. maybe your oem doesn't require a phone number in the lead form so you get 120 leads but 80 of them are just lookey-loos.

sounds like it would be hard to measure though...