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Online Pricing Myths Debunked

Practices that stretch back to the days when we sold horses;
a couple of years before my time ...just a couple.

Unable to connect the dots? Congress isn't that slow.

Years ago, as a GSM, I handled all of the advertising as an in house agency. Every Wednesday, I would go to a local TV station and produce our spots. Everyone was a critic and an expert on advertising. We became the volume Nissan dealership in the state and the volume Dodge dealership in the zone. Today, everyone is an internet expert.

Bill, you are going in the right direction. The facts are right there. Think of each VDP as if it was a newspaper ad. Decent pictures, nice description and price.
 

✨ AI Highlights

Forum members discuss an AutoTrader study showing that pricing vehicles below MSRP generates 34% more page views and 20% more sales, with buyers traveling farther to reach dealers offering transparent pricing. The consensus is that competitive below-MSRP pricing works—but only when paired with strong marketing fundamentals (proper search visibility, professional photos/videos) and strategic merchandising, and that dealers can offset lower front-end margins through upselling and optimizing other deal components.

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