a couple of years before my time ...just a couple.Practices that stretch back to the days when we sold horses;
Unable to connect the dots? Congress isn't that slow.
Years ago, as a GSM, I handled all of the advertising as an in house agency. Every Wednesday, I would go to a local TV station and produce our spots. Everyone was a critic and an expert on advertising. We became the volume Nissan dealership in the state and the volume Dodge dealership in the zone. Today, everyone is an internet expert.
Bill, you are going in the right direction. The facts are right there. Think of each VDP as if it was a newspaper ad. Decent pictures, nice description and price.