- Aug 7, 2020
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- Greg
Hi,
Autos journalist here!
So Amazon has 'officially' launched its online sales program with a limited number of Hyundai dealerships across the U.S. Late last year, it was 18 dealerships and open to a limited consumer base, Amazon employees; now it's with dealers in 48 cities and open to the public. We're not seeing any Amazon showrooms; all cars are picked up at the dealership. (Amazon's announcement doesn't mention home delivery.) The program has evolved to include trade-ins -- arranged at the dealer when the customer picks up.
A survey of Hyundai dealers during the summer found lots of interest in the program but also skepticism. Dealers wondered whether digital sales through Amazon would strip them of opportunities for upsells and customer engagement.
Are there any Hyundai dealers on here? Or other dealers with insights/opinions? (Amazon says its expanding to other branded dealerships next year.)
Thanks,
Greg
www.aboutamazon.com
Autos journalist here!
So Amazon has 'officially' launched its online sales program with a limited number of Hyundai dealerships across the U.S. Late last year, it was 18 dealerships and open to a limited consumer base, Amazon employees; now it's with dealers in 48 cities and open to the public. We're not seeing any Amazon showrooms; all cars are picked up at the dealership. (Amazon's announcement doesn't mention home delivery.) The program has evolved to include trade-ins -- arranged at the dealer when the customer picks up.
A survey of Hyundai dealers during the summer found lots of interest in the program but also skepticism. Dealers wondered whether digital sales through Amazon would strip them of opportunities for upsells and customer engagement.
Are there any Hyundai dealers on here? Or other dealers with insights/opinions? (Amazon says its expanding to other branded dealerships next year.)
Thanks,
Greg
You can buy your next Hyundai car on Amazon in these 48 US cities
Customers in 48 U.S. cities can buy new Hyundai vehicles from their local participating dealer directly on Amazon.
www.aboutamazon.com
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