Optimizing Local Search for your Dealership

[Rich Rosen]

Rebecca, nice article. In addition to understanding what local is for the area in question (NYC vs Montana), its important to understand the difference in categories. Consumers will drive further to see a dealership or lawyer, for example, than they will for a pizza. These service areas are based less on proximity. FastCall411 has a few examples of this on the site.

 

[Local Coupon Network]

There are too many local marketing companies out that that can't really promise the outcome. Local businesses is losing confidence to pay for all those local advertisement.

Local coupon network is FREE and is hoping to build the largest local coupon network in North America. So all local businesses will be able to share the search engine traffic and acquire more local shoppers.

 

[Nick Cybela]

This is a GREAT article. I'm curious if people have found resources to independently update all their listings as a dealership. That seems to be something many companies struggle with.

As Jamie pointed out, SEM companies like ReachLocal, Performics, Cuneo can help with this but I'd love to be able to direct people to the right resources to do it themselves, because it's such a key item to consider.