- Mar 21, 2012
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On a related note, I know most of you have probably utilized Facebook's automotive behavior targeting feature but did you know there were additional targeting options available for free through Oracle Data Cloud?
By default you can only target audiences by body style or make. However you can request access to target audiences down to the model level which gives dealers a lot more power to target the perfect audience.
For example if I'm running an ad for a Toyota Camry, now I can choose to only target in-market Toyota Camry shoppers whereas before I could only target every in-market Toyota shopper who may not be interested in the Camry model.
How do you get access to these "secret" targeting options? See the pdf below.
https://drive.google.com/open?id=1ELbdNcNDQQvZh4yRFgkP-3sHyu00Vx1C
By default you can only target audiences by body style or make. However you can request access to target audiences down to the model level which gives dealers a lot more power to target the perfect audience.
For example if I'm running an ad for a Toyota Camry, now I can choose to only target in-market Toyota Camry shoppers whereas before I could only target every in-market Toyota shopper who may not be interested in the Camry model.
How do you get access to these "secret" targeting options? See the pdf below.
https://drive.google.com/open?id=1ELbdNcNDQQvZh4yRFgkP-3sHyu00Vx1C
