• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

It is not a 'carrier issue', is is not a 'your phone' issue - it has to do with the STIR/SHAKEN being more widely used (along with some providers using a database of common consumer reported numbers) - will continue to be a problem with "spoofing" of the numbers -- spoofing is how most call tracking companies accomplish outbound tracking. They are displaying the "dealer number" but actually dialing from another number.


The real question to ask yourself - is the tracking of outbound calls important to you? and does it really affect your business if you are not able to track (CRM checkbox) or listen (do you record?) your calls? Personally, I would stop using click-to-call, and just pay a stipend to let everyone use there own cell phone -- or just use the dealerships own phone system.


Frankly - with the new FTC rules including the  implementation of STIR/SHAKEN, once more widely verified and implemented, in my opinion the networks are just going to start blocking non-authenticated calls. The call tracking companies have known this for over a year, but I have yet to see any definitive action taken to address or fix.