• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

(PAY PLAN) How do you attract & keep Gen Z car (millenials) car salespeople

Marc Lavoie

3rd Base Coach
Jan 3, 2019
222
160
First Name
Marc
I got this question throw my way and I've been trying to find the answer too.

What's the winning strategy:

1) Base + Commission
2) High Hourly Base + Commission
3) 100% Commission
4) Fixed

Looking forward your answers!! Best answer wins a spot on the Autobahn Academy Podcast to come talk about it!

Question - AA - Gen Z.png
 

craigh

Super Moderator
May 19, 2011
1,756
1,242
First Name
Craig
I recommend loot boxes and potentially some character skins. Maybe start them with a plain black uniform and as they sell more cars they get to unlock new shirts, shoes and hats. You could do some wall posters so they can upgrade their office over time.
 

ChrisR

Boss
Oct 12, 2015
348
322
Awards
1
First Name
Christian
I recommend loot boxes and potentially some character skins. Maybe start them with a plain black uniform and as they sell more cars they get to unlock new shirts, shoes and hats. You could do some wall posters so they can upgrade their office over time.

I may have to try that, and see if it motivates better than actual cash, which seems to not be of interest.