Experiments like this are always funny to me. My answers across a few platforms ranged from "there's no such thing as loyalty anymore" (yikes!) to 80%. Delusional on both sides, IMO. If anyone is interested, I have run at 31% this year.
Percentage of Sales From Repeat Customers
- Thread starter BillVaughnAlWestNissan
- Start date
31% for a volume franchise store is really strong in my opinion.
My number runs much higher BECAUSE I am a low volume store. If I were to ramp up my marketing and inventory to boost my volume, my percentage would instantly drop.
Yeah, I definitely understand the aspect of different types of lots. I was more discussing comparable stores to mine.
In a former life we tracked this in about as many ways as you can. Here are the stats up to '22.
This looks at about 200 dealerships. To qualify customer had to have been in the dms with at least one purchase.
I believe Alex's logic 100% and would consider these averages the floor
This looks at about 200 dealerships. To qualify customer had to have been in the dms with at least one purchase.
I believe Alex's logic 100% and would consider these averages the floor
