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Refresh Friday Personal Branding for Auto Sales Professionals

Discussion in 'Webinars, Broadcasts, Podcasts, etc.' started by Ryan Gerardi, May 8, 2017.

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  1. Ryan Gerardi

    Ryan Gerardi
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    Mar 17, 2011
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    Chicago, USA
    Topic: Personal Branding for Auto Sales Professionals w/ Mike Columbus, Honda Sales Professional

    Join us for this Exclusive DealerRefresh Web Chat with Mike Columbus, Honda Sales Professional, about building your personal brand from the ground up (for auto sales professionals), particularly with the use of video.

    Time: May 11, 2017 1:30 PM in Eastern Time (US and Canada)

    Enjoy the recorded Webinar and feel free to participate in the comments.

    #1 Ryan Gerardi, May 8, 2017
    Last edited by a moderator: Jun 23, 2017
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  3. Jeff Kershner

    Jeff Kershner
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    DealerRefresh & Mercedes-Benz of Hagerstown
    May 1, 2005
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    Yes - I'm looking forward to speaking with Mike. He brings such a unique and educational perspective to the table.


    Here are some of the questions we are looking to ask Mike...

    1. What is personal branding?
    2. Why is personal branding important in 2017?
    3. What obstacles are there with personal branding?
    4. What personal branding tips do you have for the automotive salesperson?
    5. What personal branding tips do you have for the automotive dealership?
    6. How do you build a personal brand?
    7. How has personal branding helped you in your career?
    8. What is the future of personal branding

    If you have some additional questions you would like to ask around self branding and promoting at the dealership, please post below...

    Time: May 11, 2017 1:30 PM in Eastern Time (US and Canada)

    Go here now to register: http://dlrfr.sh/2p4GG8L
  4. BenAdler

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    Getting Refreshed

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    Feb 28, 2017
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    Manchester, NH
    Nice presentation guys. Who else attended?

    My personal takeaways:

    Mike: Personal branding is creating a persona and turning it into a relationship.
    Mike: People buy before they go into the dealership. They find the car first and then figure out who they want to do business with.
    Mike: Self-branding means people know who you are online and ask for you in the dealership. People know who you are before you sit down and talk with them.

    Mike on building a personal brand:
    - Buy a domain name and setup website
    - Get LinkedIn profile
    - Get Facebook profile
    - Snapchat can be effective

    LinkedIn has slow response rate, more engagement on facebook

    Jeff: Doesn't matter what you are selling... Are you going to be a professional sales person?

    Mike invests time and money taking training and building his personal brand.

    Mike would go door to door in various neighborhoods. This is a sign of a champion salesman.


    I'm looking forward to more webinars like this.

    #3 BenAdler, May 11, 2017
    Last edited: May 12, 2017

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