Personal Sales Landing page - would this work?

[Landing Garage]

A few months ago, I decided to trade in my Honda lease. I went to a large dealership here in Miami (R. C. Honda Davie), assuming a high-volume dealer would have a more polished process. After a long conversation with a salesman, I asked for his contact info and credentials so we could stay in touch. A few minutes later, my phone buzzed with a text message: it was a blurry, crooked photo of a physical business card.

It really made me stop and think. Why is a multi-million dollar company—one that relies entirely on its sales team—still using such primitive communication? Why doesn’t a professional salesman have a better way to share who they are?

After looking into it, I realized this is actually the industry standard. Most sales reps have their info buried three layers deep on a generic “Our Team” page, usually next to an old headshot and a basic contact form. They don't have a professional, shareable link that represents them as an expert, so they resort to snapping photos of paper cards.

Having worked in marketing for over 20 years, I can see why dealerships hesitate to change. They’re usually worried about brand liability or salespeople posting unapproved content, and they dread the technical headache of having to ask a webmaster for every little update. But by playing it safe, they’re missing out on a massive engine for growth.

The sales team is the most powerful asset a dealer has. Each salesperson has their own social environment, a network of friends, and a following of repeat customers who trust them. When we don't give them professional digital tools, we’re essentially blocking a specialized force of brand ambassadors from doing what they do best. I kept thinking about how much value is lost when a salesman can't easily share current inventory or promotions within their own network. Instead of leveraging those hundreds of personal connections to drive new leads, the dealership stays invisible to that salesperson's community.

Imagine if a salesman could actually take pride in a personal digital storefront that promoted the dealer’s inventory and current deals directly to their own circle.

Imagine if your sales manager could:

Generate dynamic landing pages for every salesperson in seconds.
Sync inventory and promotions across all pages with a single click.
Manage everything from a phone, without needing coders or webmasters.
Monitor real-time statistics for every page.

Would dealers find value in it?

I’d love to get your thoughts—especially from those of you in the automotive or tech space. Is the "physical business card" finally dead, or is the industry just not ready to let go?

Thank you
Claudio

 

[Jeff Kershner]

Claudio, I would change up your post title if you're looking for community feedback.

FYI - Claudio did the right and asked before posting to adhere to our guidelines against promotional posts. I recommended they take a "Looking for Feedback" approach. Which is hard to do when you have a service that you want to promote but without promoting it. Either way, I gave Claudio the green flag.

Landing Garage is basically a digital business card for your sales team to promote vs relying on business cards.

Here's the deal - I've watched MANY services very much like this one over the last 15 years come and go. In theory they seem like a no brainer and a great way to help promote your sales professionals.

If I were on the sales floor, I would love to have had a tool like this. So much so, when I was on the floor selling Volkswagen's I built my own website "VWRep.com." I taught myself some basic HTML and how to use FrontPage (dating myself). Each day I uploaded and managed the dealers inventory - I was doing this before our dealership even had a website. Used my Sony Mavica floppy disc digi camera for vehicle photos and of my happy customers to display on my website. I promoted the F&%K out of that website/URL. So much so I even leased a Turbo Beetle and had it stickered out with VWRep.com and even obtained permission from Volkswagen corp to have the VW logo plastered on the car. It was OBNOXIOUS and did NOTHING for me in the chic department for a young man in his mid 20s BUT it got eyeballs and helped me produce a lot of sales.

I digress

Anywhoo, a service like this that's easy to manage, with the actual inventory and customer testimonials would have been and would be awesome.

BUT WHY do these services never stick around?
Maybe some dealers and sales people feel as if they're on DealerRater, that's good enough?
Or is it because dealers won't want to manage it or pat money for such a service?

And MAYBE Claudio has the magic solution with Landing Garage to make a service like this stick.?

 

[Jeff Kershner]

Changed title and

 

[JordanPD]

The website is a great idea, but how will traffic come to the site?

If you could link this idea with social media, now you're talking!

A landing page for those making automotive content would be solid. Very niche, but riches are in the niches

 

[Landing Garage]

Hi Jordan, The goal here is to give your sales team a practical tool for landing buyers; the boost in traffic just happens naturally once they start sharing their pages.

Think about the impact if your entire team started sharing your dealer promotions directly on their own socials.

The idea is to give every salesperson a custom page they can send out to their personal networks. The best part? The sales manager keeps total control over the content. You don’t have to worry about anyone "going rogue" or sharing the wrong info, because the manager can push out new seasonal promos or updates to everyone’s page at once. It actually gives the team a reason to keep re-sharing their links since the content stays fresh.

Eventually, you’re tapping into all their individual connections, basically turning their entire network into followers for the dealership.

 

[Greg_Gifford]

But how will this site show in search results? If it's only for the sales person to have their contact information available, this could easily be solved by just building out a page for the salesperson on the dealership website. Taht accomplishes all of the goals - a dedicated page with that person's contact/about info, testimonials, and inventory... without the salesperson or dealership having to pay for another website.

 

[Landing Garage]

@ greg You’re right—this can definitely be handled on the main website, but it usually requires the webmaster (who tends to be a bottleneck). Most salesperson pages are locked into rigid templates that make it tedious to customize content or push bulk updates. Plus, because they share the same navigation and banners as the corporate site, they don't always feel "personal."

In my experience, a salesperson isn't very motivated to share their page if it just feels like they're promoting the general company website. However, if you provide them with a custom tool branded specifically with their name and unique promotions, they’re much more likely to share it with their network to convert their own leads.

The beauty of this tool is that it lives on your domain but is managed entirely by the sales manager —no webmaster required. The manager can: add, edit or delete agents with a single click, track the performance of individual pages and hand-pick dynamic content to display.

Every approach has its merits, of course; I’m just highlighting where this specific setup gives you more agility and buy-in from the team. Thank you